NEXUS
CRM
SYSTEM
A bespoke CRM engineered to automate lead management and sales workflows for a global logistics provider.
THE PROBLEM
The client was losing 30% of leads due to manual tracking in spreadsheets and lack of automated follow-ups.
- 01High lead leakage
- 02No sales pipeline visibility
- 03Disconnected communication tools
THE OBJECTIVE
Develop a custom CRM that integrates with communication channels and automates the lead lifecycle.
- Reduce lead leakage
- Automate email sequences
- Unified customer view
THE SOLUTION
A business-specific CRM with custom pipeline management and deep API integrations.
KEY FEATURES
Automatically assign leads to the right sales agent based on criteria.
Track emails and calls directly within the lead profile.
SYSTEM ARCHITECTURE
HOW WE BUILT IT
Discovery
Mapping the existing sales process.
Design
UX focused on agent efficiency.
Engineering
CRM core and API integrations.
Testing
Rigorous load and integration testing.
THE OUTCOME
The logistics provider saw a 40% increase in lead conversion within the first 6 months of launch.
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